Designing the next generation of consumer fitness experiences.
Neo Fitness Technologies Limited is a UK-based technology company creating mobile-first fitness apps that merge precision coaching, motion analytics, and whole-health insights. We build delightful experiences that keep people moving, motivated, and connected.
About Neo Fitness Technologies
We believe the future of consumer fitness is deeply personal, powered by data, and always human. Our company focuses on designing premium, accessible apps for iOS and leading wearable platforms that turn everyday workouts into sustainable, high-performance routines.
What we do
We build and operate consumer fitness applications that integrate strength, mobility, and recovery coaching. Our apps offer adaptive training plans, real-time feedback, and curated content that helps users stay engaged as their goals evolve.
Dynamic programming adjusts to user inputs, motion data, and biometric trends.
Empathetic product design meets science-backed coaching to keep people motivated.
Our ambition
We aim to become the most trusted UK provider of mobile fitness experiences by combining world-class motion science with the polish and privacy users expect from premium apps in the Apple ecosystem.
Native experiences for iPhone, iPad, Apple Watch, and Apple TV with seamless continuity.
Privacy-by-design processes that guard sensitive health data from prototype to production.
Product Pillars
Our product lineup combines immersive coaching with precision analytics, giving users a complete feedback loop from planning through performance review.
Neo Coach
A personalised coaching app that pairs adaptive workout plans with cinematic instruction and Apple Watch powered metrics for instant feedback.
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Adaptive Training
Auto-adjusting sessions based on performance, readiness, and recovery scoring.
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Studio Content
Premium instructor-led classes and progressive programs with cinematic production values.
RepLog
A workout tracking and analytics platform that captures every set and session, transforming activity into actionable insights and long-term progress stories.
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Performance Analytics
Trend analysis, volume tracking, and PR detection keep athletes informed and motivated.
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Seamless Sync
Synchronises with Apple HealthKit and Neo Coach to deliver unified training insights.
Technology & Trust
Our engineering approach brings together robust infrastructure, secure data practices, and a privacy-first mindset to protect sensitive health information and deliver reliably fast experiences.
Modern architecture
We use scalable cloud services, event-driven pipelines, and machine learning models tuned for on-device inference. This keeps experiences responsive while preserving user privacy.
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Resilient Cloud
Multi-region infrastructure with continuous monitoring and automated failover.
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Edge ML
Optimised Core ML models operate on-device, ensuring low latency and private processing.
Governance & compliance
Our privacy-by-design framework aligns with UK GDPR and ICO guidance. We maintain clear consent flows, data minimisation, and transparent user controls across every product surface.
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Security Stewardship
Encryption in transit and at rest, rigorous access controls, and periodic penetration testing.
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Policy Transparency
Clear user agreements, privacy notices, and responsible AI documentation accompany releases.
Neo Fitness Technologies Limited is a private company limited by shares, incorporated in England and Wales. The company operates from London, United Kingdom, and focuses on creating secure consumer fitness applications that integrate with Apple platforms. Registered office details and company number are available to partners and regulators upon request.
Leadership
We bring together product strategists, engineers, and fitness professionals who care deeply about creating sustainable, high-impact wellness journeys.
Founding Team
Our founders blend experience across consumer technology, sport science, and brand storytelling. The team has led successful launches in the App Store, scaled user communities, and delivered data-rich digital products for global audiences.
Advisory Collective
Neo Fitness collaborates with physiotherapists, strength coaches, and behaviour change experts to keep our product roadmap grounded in science and real-world evidence.
Contact
We welcome conversation with partners, regulators, and collaborators. Please reach out and we will respond promptly with the right point of contact.
London, United Kingdom
Details shared as part of onboarding or regulatory due diligence.